A customer’s digital experience event is the experience created by products, brands and services. Attention should be paid to these digital elements for a quality digital experience. Because a quality digital experience that the customer has received means more digital customers and more product sales and, accordingly, high profits. Considering all these digital criteria, it is possible to reach the desired profit target in a very fast, easy and comfortable way. In addition, digital customers can reach the products and services they want and have a great digital experience.
The field of digital commerce describes transactions that are made in a digital way. Digital commerce is made when a product is purchased or sold via the Internet. Digital commerce is developing very rapidly in the world and in our country, and this digital commerce will continue to expand rapidly day by day. The digital trade area ensures that the trade takes place by keeping the customer and the company together without any intermediary. With digital commerce, a fast interaction between the customer and the company is ensured. In today’s technology, the internet has become a part of life. Digital commerce also comes into play at this point, offering its services to people and making digital commerce a part of life through the internet.